American Futurism in the Atomic EraMain MenuIntroductionUnderstanding the Development and Context of Futurism in the Cold WarBusinesses Embrace FuturismNASABoosted by FuturismMarketed AudiencesSuburban American; Youth; Specialized: Scientists, Technologists, IndustrialFuturism by ThemeConclusionBibliographyGina Plumeyc7bdb6b48ecbb34364302aeee300c6bd09f67510
Figure 51: A&H Appliance advertisement.
1media/FN07_thumb.jpg2019-10-30T06:23:43+00:00Gina Plumeyc7bdb6b48ecbb34364302aeee300c6bd09f6751012Advertisements emphasizing push-button technology idealized a future for Americans with minimal effort required for daily tasks.plain2019-12-02T07:39:05+00:00Gina Plumeyc7bdb6b48ecbb34364302aeee300c6bd09f67510
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1media/39.jpg2019-10-14T06:05:58+00:00Futurism by Theme: Push-Button Technology9plain2019-12-04T20:30:26+00:00In the 1950s and 1960s, futurism aimed to promote the idea that technology meant people would have to work less in all aspects of their life. Suburban aimed popular media, such as the Jetsons and Star Trek, were particularly responsible for the historical memory promises of futurist visions, such as push-button technology. This theme cropped up in advertisements and illustrative imaginings of future technologies (see figures 51 and 52) but reached wider audiences in film and television media with science-fiction elements. The idea that computers and robots could take care of most necessary jobs and tasks was heavily promoted to women and blue color workers. Button-technology was both promoted as an aesthetic and practical improvement to previous iterations of technology and manual labor.
