American Futurism in the Atomic EraMain MenuIntroductionUnderstanding the Development and Context of Futurism in the Cold WarBusinesses Embrace FuturismNASABoosted by FuturismMarketed AudiencesSuburban American; Youth; Specialized: Scientists, Technologists, IndustrialFuturism by ThemeConclusionBibliographyGina Plumeyc7bdb6b48ecbb34364302aeee300c6bd09f67510
Futurism by Theme: Communication
1media/32.jpg2019-10-14T06:04:45+00:00Gina Plumeyc7bdb6b48ecbb34364302aeee300c6bd09f67510112plain2019-12-04T20:26:24+00:00Gina Plumeyc7bdb6b48ecbb34364302aeee300c6bd09f67510 One of the main distinctive factors of futurism during the Cold War involves the strides made in communication. Public radio and the home television facilitated in the average citizen’s ability to receive news and other information. For a significant amount of time the television was lauded as a tool that would promote education and democracy. Yet, like most new technologies, the consumer base embraced it for alternate uses. By the 1950s and 1960s television technology was marketed as the technology of the future (see figure 41). Additionally, new marketing trends contributed to consumer habits and the idea of leisure time. Streamline design incorporated itself in the aesthetics of public and consumer communications technologies (see figure 37). Futurist imagery embraced the idea that communications technologies would expand and envisioned ideas such as video calling (see clip 05, “Century 21 Calling” promotional video from the Seattle World’s Fair, figure 39 and figure 40 depicting these technologies) and instant messaging long before it became a reality. Video calling technology was popularized through the 1964 World’s fair presentations, advertisements and popular media like the Jetsons (1962) and 2001: A Space Odyssey (1968).
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1media/H07.png2019-10-14T06:05:31+00:00Gina Plumeyc7bdb6b48ecbb34364302aeee300c6bd09f67510Futurism by ThemeGina Plumey8visual_path252019-12-02T06:35:45+00:00Gina Plumeyc7bdb6b48ecbb34364302aeee300c6bd09f67510
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1media/31_thumb.png2019-10-20T05:23:57+00:00Figure 38: Life Magazine ad, June 19604Life Magazine ad, 6-13-1960, showing how new satellite technology will affect communications capabilities.media/31.pngplain2019-12-02T07:32:45+00:00
1media/32_thumb.jpg2019-10-22T13:05:59+00:00Figure 40: From "Closer than we Think," "One-world Job Market"4Arthur Radebaugh’s 1960s early depiction of video calling shows the hope to combine communications technologies to aid in minimizing physical distance .media/32.jpgplain2019-12-02T07:33:42+00:00
1media/FN01_thumb.jpg2019-10-30T06:20:11+00:00Figure 37: Celanese Plastics and Resins advertisement, 1955.2This advertisement for a telephone booth features a streamline design that reflects the atheistic of the atomic age.media/FN01.jpgplain2019-12-02T07:32:08+00:00
1media/FN03_thumb.jpg2019-10-30T06:21:10+00:00Figure 41: Sony advertisement, 1963.2Ad depicting use of futurism to promote consumer goods for latest communications technologies.media/FN03.jpgplain2019-12-02T07:34:21+00:00